Comedy Special: Dark Pale
Challenge
For Jim Gaffigan: Dark Pale, Prime Video needed a piece of billboard ready key art that portrayed the dark, edgy tone of this comedy special as well as a trailer to drive viewership. The problem was, there was no access to talent for a photo shoot, and the client needed our image of Gaffigan to align with his look in the special.
Solution
We opted for a more conceptual piece of key art that playfully gave a nod to the idea of death and teased one of his best jokes regarding his own funeral. This way, we were able to push a single screenshot of the comedian through upscaling and paint over that felt natural in the constructed scene through the artistry of our finisher.
Our choice expression from the footage was unfortunately fairly low quality. However our finisher was able to employ advanced techniques to upscale and integrate seamlessly without sacrificing the concept. The end result was a high resolution image deployed across social, web, and OOH.
Trailer
In addition to key art, we also did a :30, and :15 spot promoting the special.
My Role
As Associate Creative Director, I worked hand-in-hand with the creative director, finishing artist, editor, and motion graphics artist to concept, art direct, and contribute to copy.
The Team
Tim Casey (Finisher), Brett Bimson (Creative Director), Johnny Fornier (Editor), Darrin Isono (Motion)
The Agency
Unfold Agency 2023