True Identity Trailers
Challenge
To generate excitement during the pre-launch window, we needed to tease the upcoming roster. The problem was, there were no assets, or a game build, ready to work from yet.
Solution
We partnered with Powerhouse Animation Studios to create an illustrated video series highlighting moments of combat and tension between characters and teased the story.
Every Battle Defines You
We paid homage to fan favorite comic book moments, combat pairings, and revealed the Injustice twist on character personalities often subverting expectations. These cult culture moments rewarded DC fans and the illustrated style fit well with the original source material of the DC Comics world.
Art Direction and Storyboard
As a former storyboard artist and illustrator, I storyboarded out each video in detail for speedy approvals before handing off to our animation partners. Below are a few selects to demonstrate how precise my direction was to our animation partners!
My Role
As Art Director, my role included concept ideation, copy support, art direction, edit direction and illustration.
The Team
Johnny Fornier (Copy/Editor), Josh Esquibel (ECD) Bob Clause III (CD/Motion)
The Agencies
Platform | Powerhouse Animation Studios